Joshua Samuels

From August 2024 to January 2025, I completed my placement year at Joshua Samuels, before continuing to work freelance with the brand until August 2025. I was responsible for creating social media content including process videos, behind the scenes footage, campaign content and promotional material for product drops.

Working as part of Jazz Club Collective, I helped develop an ongoing monthly content partnership with the brand. Together, we planned and produced two shoots per month, creating social media content and advertisements across multiple campaigns. My role involved developing ideas alongside Joshua Samuels, coordinating with collaborators including Jason Juarez, Zarik Cross and James Moss, and overseeing shoots from production through to final delivery. This included directing on set, managing creative workflow and handling post production across editing, music selection and colour grading.

The project gave me valuable experience working within a professional creative environment, balancing collaboration, deadlines and client communication while regularly travelling between Brighton and London. It played a big role in developing my understanding of creative direction, production and delivering work at a consistent commercial standard.